There are so many ways to measure the effects of your marketing efforts online it can begin to feel like a losing battle, encompassed by sheer chaos and reams of charts that seem to shout opposing viewpoints. There's good news though, just as an M.C. Escher print would suggest. The saving grace of this never-ending scroll? Patterns. Learn to spot patterns and you'll be able to put the data in perspective, quiet the noise around you, and pay attention to what really matters. [Read Full Article]
