Local SEO & Small Business Marketing Tips

Small Biz Tip: How to Grab a Prospective Client’s Attention

Tips from June 17, 2009 The Small Business tips today will be how a sales team can grab a prospective client’s attention to lead to a successful sale. Set limits on how much you talk.  On average, 60 seconds is the maximum to talk about yourself or your business.  Engage the prospective client to signal the next time you can speak so you avoid rambling. Ask open-ended questions to enable dialoguing with your prospective client.  Prompt them with questions that cannot be answered with a yes or no question.  Begin with what, where, when, why, or how. Do not manipulate, lead, or control your prospective client.  Encourage the other party to reveal their opinions about your product or service.  Build rapport.  Being kind and courteous goes a long way and you will gain the trust of your potential client.  An individual who can trust a salesperson is more willing to do busines...

By Cheryl Sowa · June 17 2009 small business tips, small business, sales, tips

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