Local SEO & Small Business Marketing Tips

Optimizing Your Local Listing for Search Supremacy

My full article is posted on SearchEngineGuide. Here are the cliff notes: Google's local search algorithm, in Layman's terms, looks something like this: Ranking = Location + Information + Corroboration + Input + X Understanding the variables in this equation are a critical part of getting found online. Businesses have just two meaningful representations in the local search space: a website and a business listing. The latter of the two is worth discussing in detail. Let's take a look at the anatomy of a local search results page and see where local business listings fit in. For this example I did a Google search for "cleaners boston ma"...

By Dave Cosper · April 07 2010 bing, google, lbc, local search