Tips from the morning of December 17, 2009
The Small Business tips today discuss marketing to Generation X via print marketing.
Generation X has the highest subscription and readership of periodicals (Time, Newsweek, People, Details, Spin). Advertisements in these types of publishings are seen by a majority of Gen X.
Generation X is also credited with building the market of small and local newspapers. They are interested with what is going around them. Keep in mind, advertising in this type of paper hits locally and is cheaper.
Movie lists, entertainment guides, and personal ads are favorites in print media for Generation X. They prefer short & concise writing. Keep this in mind. Place advertisements accordingly (at the end of short articles).
Growing up with the technological revolution, Generation X embraces mass media. They will turn to print media, but as time and technology grows, be warned: they will jump ship and u... [Read Full Article]