Local SEO & Small Business Marketing Tips

What Can Social Media Do for the Small Business?

Social media tools create a means by which a business can engage their audience with communication and start a conversation that they may not have had the opportunity to otherwise. The consumers can ask questions, comment and receive feedback. This allows the business to use these tools to better reach and understand their customers where the focus is on the conversation rather than the tools used to make the connection. Use the same tools in the same ways and for the same reasons that your customer would.  RelationshipTraditionally companies don’t get to start a relationship with a customer until that customer comes to their business. Social media gives the customer the ability to get to know the person representing the business, thus evaluating the business ahead of time. Relationships and communication are ultimately the be-all and end-all of good business. Effective marketing is done by word of mouth. The business should have the intent of creating...

By Kim Fenolio · October 15 2008 social media, twitter, relationships, conversation