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Small Biz Tip: People Skills: Assessment

Tips from March 1, 2010 The Small Business tips today discuss how to assess people skills. Casual conversation helps bring people skills to light. Take note of various actions, reactions, body language, and topics in a natural setting. Someone's answer to a "what if" question can tell you a lot about them. Ask about real life situations. Remember their reactions and what they'd do in that situation. Watch someone's interaction with others, and gather a group of observers to watch as well. Ask other observers about the interaction to get other, unbiased opinions of how it went. Conduct a self assessment. Ask questions on what people think about themselves: strengths, weaknesses, organization, coaching, listening & communication. Daily Overview: To assess someone's people skills it's best to compare your own observations against what they think of themselves. Communication is a large part of these skills. Take... [Read Full Article]

What Can Social Media Do for the Small Business?

Social media tools create a means by which a business can engage their audience with communication and start a conversation that they may not have had the opportunity to otherwise. The consumers can ask questions, comment and receive feedback. This allows the business to use these tools to better reach and understand their customers where the focus is on the conversation rather than the tools used to make the connection. Use the same tools in the same ways and for the same reasons that your customer would.  RelationshipTraditionally companies don’t get to start a relationship with a customer until that customer comes to their business. Social media gives the customer the ability to get to know the person representing the business, thus evaluating the business ahead of time. Relationships and communication are ultimately the be-all and end-all of good business. Effective marketing is done by word of mouth. The business should have the intent of creating... [Read Full Article]

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