Recently, Google added snippets from reviews into the Local Business Center in a way that only Google can do. On the profile, Google chooses amazingly helpful portions of reviews and posts them. Parallel to the moderately recent addition of rich snippets into search results with reviews and other information via microformats, Google has taken the rich review snippets to a new level. Reviews about certain aspects of a business are now grouped together and an overall rating per category is calculated. In the sushi example below, Google broke down reviews by the food and the service. As a user, this information is fantastically useful as most people care more about certain things than others, take a look.