View More Than 10 Reviews in Google Maps: A Quick URL Hack

Here at EZlocal, we love Google. Everyone uses Google as their primary search engine and Gmail as their email client. Nearly the whole office is connected through Google Talk and most people use Chrome as their browser. A few of us even look forward to the day when we can pay our taxes directly to Google.

Since our specialty is local business search, it comes as no surprise that a fair amount of our time is spent nosing around Google Maps and Google’s Local Business Center, constantly searching for more ways to increase exposure to our members, small business owners. To this end, we find ourselves pondering questions like these:

  • What websites are cited on Google Maps?
  • Are they being cited for business info, reviews, user content?
  • What sites boast the most review citations in Google Maps?

On our quest to answer these questions, we started to count and analyze the reviews that appear in Google Maps. However, we soon ran into a problem: Google Maps only allows you to view 10 reviews at once. Since some profiles have literally hundreds or thousands of reviews to analyze, being limited to 10 per page would have slowed our research to a crawl.

Google LBC Review Counts

Luckily, our programmer quickly came up with a nifty URL hack that allowed us to view more than 10 reviews at once:

Step 1:

Enter your query into Google Maps. In the below example, we use "Pizza New York, NY"

Google Maps Page

Step 2:

Select the profile you want to view and click the “more info »”.

Google Maps Listings

Step 3:

Right click the reviews link and select "open link in new tab." KEY POINT: This step is critical because Google Maps uses JavaScript, which means the URL does not change from page to page unless you open up a new tab. In order to get the URL for our nifty hack, we must open the page in a new tab.

Step 4:

Scroll through the URL until you find the section that says "num=10" and set "num=" to a higher value (whatever number you wish to view).

Google Maps URL

Step 5:



Google Maps Reviews