Tips from July 13, 2009
The Small Business tips today discuss how small businesses can use Google Analytics to track web traffic and marketing effectiveness.
- Install: create a Google Analytics account, configure your profile, edit the tracking code, & add to your webpage.
- Visitors: see anything & everything you’ve ever wanted to know about visitors to your site: location, clicks, bounce, & origin.
- Traffic: see where your visitors are coming from: search engines, links, social networking sites, or a direct link.
- Content: check what brings people to your site & brings in revenue: information, tips, guidance, or keywords.
Daily Overview: Google Analytics help you to evaluate your online marketing efforts in site and off site. You can determine what works and what doesn't. Youl'll find where adjustment is needed.