Small Biz Tip: Google Analytics

Tips from July 13, 2009

The Small Business tips today discuss how small businesses can use Google Analytics to track web traffic and marketing effectiveness.

  1. Install: create a Google Analytics account, configure your profile, edit the tracking code, & add to your webpage.
  2. Visitors: see anything & everything you’ve ever wanted to know about visitors to your site: location, clicks, bounce, & origin.
  3. Traffic: see where your visitors are coming from: search engines, links, social networking sites, or a direct link.
  4. Content: check what brings people to your site & brings in revenue: information, tips, guidance, or keywords.

Daily Overview: Google Analytics help you to evaluate your online marketing efforts in site and off site. You can determine what works and what doesn't. Youl'll find where adjustment is needed.