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Small Biz Tip: Human Resources: Publicizing Job Openings

Tips from November 17, 2009

The Small Business tips today discuss publicizing job openings.

  1. Knowing where to place your ads is crucial. Only a handful look in newspapers nowadays, the majority of people look online. Place ads on various job sites, such as SimplyHired or Craigslist. A simple "Help Wanted" ad in your window or on your website will help too.
  2. Make your ad informative first, creative second. You are looking to hire those who are serious about a job, not necessarily those who are attracted simply by the uniqueness and how catchy the job post is.
  3. Talk to local colleges. Many graduates, or students who are looking for a part time job, have their ears and eyes open for job opportunities. Have your job requirements ready.
  4. Job advertising through the media is a good way to go big. Try the radio first, then the TV. Be sure to include your phone number and/or website multiple times.

Daily Overview: Post your job listing where job seekers are looking. Be creative, but keep the bigger picture in mind.

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