Tips from August 17, 2009
The Small Business tips today discuss Media Coverage: A Story Worth Covering
- Proximity: Write to local papers rather than national. A reader is more likely to read a story that is in their local community. Therefore, a local journalist is more likely to use a story that is local.
- Timeliness: A story will get picked up if it is relevant to present time. An upcoming event. A new service providing customers with a better way to do something.
- Prominence: Reach our to your local celebrities, mayors/the town 'do-gooder,' for an event or interview them about why they like your business. A well known name will catch the eye of local journalist and their readers.
- Novelty: Write about something abnormal, different, or unexpected that happened involving your business. For example, you give a 25% discount to customers who bring a pet.
