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Small Biz Tip: Executing a Promotional Event: Hosting It

Tips from September 3, 2009

The Small Business tips today discuss executing a promotional event: Hosting It!

  1. The entrance of the event must look inviting. Have a greeter waiting to show the guest around, welcome them, let them know of the events activities.
  2. Prepare your employees before the event so you will not have to do anything but entertain. You want them doing the work not you, the owner should be available for socializing.
  3. The entertainment should start promptly and each guest should be involved. Enough space so everyone can see, participate, or enjoy the activity.
  4. If it is possible, the owner should make an effort to talk to each guest. Personally thanking a guest for coming creates a positive relationship and a consistent customer. 

Daily Overview: Event should be inviting, with activities starting promptly, the owner should be available to the guests during & after the event.

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