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Small Biz Tip: Sales : Getting to Know Your Customers

Tips from Monday, March 2, 2009

The Small Business tips today will be about the sales side of getting to know your customers.

  1. The first step in getting to know your customers is communication. Ask the right questions. Listen to the answers.
  2. What do you need to know about your customers? What do they need? Who's your target? Individuals? Businesses? Location? Etc.
  3. Constantly measure customer satisfaction. Mailers, phone calls, paper & internet surveys, focus groups,
  4. The foundation of all selling is that people must like you, trust you and want to listen to you.

Daily Overview: Communication is key. Be likable and be willing to change your approach or even your product/service to meet needs.

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