Small Biz Tip: Target Audience: How to Tailor to your Target Audience

Tips from August 11, 2009

The Small Business tips today discuss target audiences: how to tailor to your target audience.

  1. Utilize communication streams that your target audience most frequently uses. Blogs, e-mail, advertising in niche magazines, and fliers all relate to specific age categories. 
  2. Configure business hours to meet the lifestyles of your customers. Business workers usually cannot reach a store until after 5PM so stay open later than 6PM.
  3. Make your business accessible by having access to parking and easy entry for those of all ages and capabilities. Make sure your business is accessible online as well.
  4. The environment in your business must make your target audience comfortable and welcome. If your customers have kids, have a play place for them.

Daily Overview: Your business needs to be accessable, comfortable and convenient in relation to the preferences of your identified target audience.