Tips from Thursday, May 7, 2009
The Small Business tips today will cover the elements you need to know in order to make a Yellow Page advertisement work.
- First determine if Yellow Page advertising is for you. How many repeat customers open the phone book every time to look you up?
- Know your customers, your category, and what your competition is doing before ever speaking to a YP sales rep!
- The 1st ad noticed is the 1st ad called over 50% of the time. Have a strong visual presence to draw attention: HIRE an artist.
- Customers looking at yellow page advertising are already sold. Give them the benefits & the facts so they'll call YOU.
Daily Overview: If Yellow Page advertising is for you, make sure you stand out from the commonly designed ads. Be Different!
