Stop thinking in terms of "online vs. brick-and-mortar." The future of marketing is going to be all about the interplay of everything – SEO, social media content, customer reviews, in-store experiences, and more. Omnichannel marketing is the term being used to describe this holistic approach to marketing.
According to this recent article from Forbes, after huge upticks in online shopping due to mass-quarantining, we're now watching customers return to stores to do their shopping. People are largely sick of feeling cooped up, but that doesn't entirely diminish the conveniences that come with using a smartphone.
How can these various forms of commerce be merged to yield optimal returns for business owners? Take a look at this article for seven great examples of companies successfully harnessing omnichannel marketing.