It's the second week of November, and the local mall has Christmas trees up, lights strung through landscaping, wreaths hung on doors and parking garages, and holiday music on the radio. The holiday commercials are out in full force, with family in sweaters sharing smiles and love, extraordinary deals on popular gifts, and children that can't wait to gather around the tree to open presents on Christmas morning. Whether you like it or not, the holiday season is here. Retailers, in essence, control the start of the holiday season. Typically, the "official start" to the holiday shopping season is the day after Thanksgiving, commonly known as Black Friday. Some stores have even had their holiday displays up since November first! Black Friday is a holiday all by itself, as stores have outrageousdoorbusters , ginormous savings on popular items, and deals you can only get once a year. In recent years, the holiday shopping season has been pushed back, leaving retailers and consumers adjusting...
By Cheryl Sowa ยท November 17 2009
marketing, small business, consumer, holidays
