There are brands that have been around since, it seems, the beginning of time. These are the big names in the ads that fill those convenient sandwich-making-refill-the-soda-trip-to-the-bathroom moments during our favorite TV shows; the ads blaring at twice the volume of the show itself to tell us these products are new, improved, bigger, better, faster, more! They tell us these things yet these are the same brands that our parents hauled into the house when we were kids and told us to buy when we left home for college. Our folks were loyal to these brands and for a long time so were we.
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By Charles M Cooper ยท June 25 2009
small business, customer service, brands, brand loyalty
