Stay Updated! COVID-19 pandemic business resources hub »

Banks Pull Another $1 Billion From Small Business Lending

Management and Operations 21st Century Career Development and Its Implications for Learning and Development There has been a significant change between what career development means in the 21st century and what it meant when our parents' generation, or even when my fellow Boomers, entered the workforce. ManageSmarter.com Management and OperationsFirst Lady Michelle Obama Promotes Work/Life BalanceDuring her visit with 400 employees, Obama touched on an issue that has been central to her professional life—simultaneously managing the demands of home and the workplace. Workfor... [Read Full Article]


Avoiding Negative Publicity: The Do's and Don'ts of Advertising

Take a look at this advertisement. What is the first thing that comes to mind?     Shock? Anger? Hatred? Fear? Would you think it was for Homeland Security? The 9/11 Memorial? In actuality, this advertisement was pitched for the World Wildlife Fund.   Just over a week before the eighth anniversary of September 11th, this controversial advertisement was pitched to the Brazilian branch of the World Wildlife Fund (WWF). The ad features dozens of airplanes in mid-air, flying directly into Lower Manhattan with an accompanying tag line reading "The Tsunami Killed 100 Times More People Than 9/11." Underneath the comparison of 9/11 to the Tsunami, the WWF's signature logo of the panda is displayed next to the copy of the ad: "The planet is brutally powerful. Respect it. Preserve it.”  The Brazilian design firm DDB Brasil designed the advertisement and, according to... [Read Full Article]

Night Mode