This morning I was having a conversation on Twitter with my new friend Eva Kaplan-Leiserson about social media and its place within Small Business during this time of economic failure. Let’s break it down a bit so that I can address some aspects of new versus traditional medias and maybe answer some of your questions.
Looking at Traditional Media
Traditional media ventures are expensive. If you’ve done any research on getting people to hear about your business you’ve probably looked into putting something in the newspaper, pricing radio advertisement and impressions or even looked into a short television advertisement. All of those cost money and with the economy taking a dive into the deep end, the path of those traditional media ventures are beginning to look like you’ll have to put a price on your arm or leg. Yo... [Read Full Article]