Tips from September 4, 2009 The Small Business tips today discuss Executing a Promotional Event: Follow-up from the Event
Have a guest book, business card drop box, or a way to know who attended your event. Ask for their e-mail or address to thank them at a later date.
Make a discount or create a special for people who attended your event to receive the next time they come in.
Create mail and e-mail 'thank you' letters that include a discount or free prize for attending the event. This gets customers back to your business!
Write a short description of the event. What happened, who came, how it all went. Send it to local media to receive more media attention!
Daily Overview: Find a way to contact guests attended, send them 'thank yous' with a special discount, write about the event for the media. [Read Full Article]