Business blogs are great. Not only do consumers get information on company's marketing campaigns, successes, and industry news, but also insight on the company itself. Blogs used correctly will draw people in, and create a great business-customer relationship. Those blogs which fail at creating this relationship and are used incorrectly could prove detrimental to your business. There are a few simple things that your business blog can do stop your blog up for business failure. Do you want to run your business into the ground?
Don't Include RSS Feeds
"Who cares about making it convenient for those who are following you? If they want to find your blog, they will. What's the use for an RSS feed?" RSS feeds are a great way for your loyal readers to receive updates immediately each time your blog is updated. These people could include employees, customers, potential customers, competitors, or random people on the internet looking to gain in...
By Cheryl Sowa · March 22 2010
small business, blog, business, rss
Tips from September 4, 2009 The Small Business tips today discuss Executing a Promotional Event: Follow-up from the Event
Have a guest book, business card drop box, or a way to know who attended your event. Ask for their e-mail or address to thank them at a later date.
Make a discount or create a special for people who attended your event to receive the next time they come in.
Create mail and e-mail 'thank you' letters that include a discount or free prize for attending the event. This gets customers back to your business!
Write a short description of the event. What happened, who came, how it all went. Send it to local media to receive more media attention!
Daily Overview: Find a way to contact guests attended, send them 'thank yous' with a special discount, write about the event for the media.
By Cheryl Sowa · September 08 2009
small business tips, small business, contact, promotional event
Small Biz Tip: How to Write a Press Release
Tips from July 20, 2009 The Small Business tips today discuss how to write a press release.
Place contact info in the top right corner: name, position, phone number, email address. Under, write "FOR IMMEDIATE RELEASE."
Don't say your business name in the title or opening paragraph. Get attention with relevant, interesting, or unique information.
Use quotes & statistics from accurate sources to to back up your headline, opening statement & title. Keep paragraphs short.
Include a boilerplate: summary information about your business at the end of the press release. Include "###" to mark the end.
Daily Overview: Following a specific format will help your press release reach more of an audience and convey great information.
By Cheryl Sowa · July 20 2009
small business tips, business, press release, contact
