Small Biz Tip: How to Write a Press Release by Cheryl Sowa Jul 20 Small Biz Tip: How to Write a Press Release Tips from July 20, 2009 The Small Business tips today discuss how to write a press release. Place contact info in the top right corner: name, position, phone number, email address. Under, write "FOR IMMEDIATE RELEASE." Don't say your business name in the title or opening paragraph. Get attention with relevant, interesting, or unique information. Use quotes & statistics from accurate sources to to back up your headline, opening statement & title. Keep paragraphs short. Include a boilerplate: summary information about your business at the end of the press release. Include "###" to mark the end. Daily Overview: Following a specific format will help your press release reach more of an audience and convey great information.
