We have all heard about the “global marketplace” and many small business owners have wondered just how to tap into this much-discussed global customer base. The answer to that question, however, depends on whether you plan to open up shop in your prospective country or if you simply plan to ship goods there while remaining stateside. Whichever way you decide to go, remember that doing business overseas—especially in a culture different from your own—can be a world apart from what you are used to. Still, for all the differences and difficulties you might have to face, doing business overseas is not only possible, it can be very lucrative and rewarding in a variety of ways.
International Business: Getting Started
It all begins with research; research into the countries or regions you may wish to penetrate, into the markets they offer, their political environment and their relationship with the United States. The place to start this research i...
By Charles M Cooper · August 26 2008
small business, international, business, foreign
