No, I spelled it right: S.U.C.C.E.S. stands for the six principles that Dan and Chip Heath discuss in their marketing book, Made to Stick: Why Some Ideas Survive and Others Die. The book is a fun yet practical guide to effective communication offered in terms of an idea’s "stickiness" being a measure of that idea’s survivability. According to the Brothers Heath, to be sticky, a marketing idea needs simplicity, an element of surprise, believability, an emotional touch, and it has to tell a compelling story.
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By Charles M Cooper ยท September 03 2008
marketing, small business, success, succes
