Government and Economy
Gregg Nominated for Commerce President Obama has nominated Republican Judd Gregg to be Commerce secretary, a bipartisan gesture that the President insisted was necessary with such a troubled economy.
Banks Failing to Lend Despite BailoutsThe federal government has invested nearly $200 billion in the US banking industry to spur new lending to consumers and businesses. So far, three months in, it has been a failure.
Your Tax Dollars at Work: Wells Fargo's Vegas Casino JunketsWells Fargo & Co., which received $25 billion in taxpayer bailout money, has plans for a series of corporate junkets to Las Vegas casinos this month. Once a leader in subpr...
By Charles M Cooper · February 03 2009
small business brief, small business, economy, customer relations
No, I spelled it right: S.U.C.C.E.S. stands for the six principles that Dan and Chip Heath discuss in their marketing book, Made to Stick: Why Some Ideas Survive and Others Die. The book is a fun yet practical guide to effective communication offered in terms of an idea’s "stickiness" being a measure of that idea’s survivability. According to the Brothers Heath, to be sticky, a marketing idea needs simplicity, an element of surprise, believability, an emotional touch, and it has to tell a compelling story.
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#...
By Charles M Cooper · September 03 2008
marketing, small business, success, succes
We’re all chasing it: Success. But what does it mean to be a success? The word means different things to different people. For some, success is loads of money, a cherry sports car and a bevy of bikini models in the hot tub. For others, it’s a good family with happy kids and a contented spouse while others, such as athletes, define it in terms of personal accomplishment. Also, if you actually can define it, how do you reach success? Is there a formula you can use or is there something else that can put you on the right path to your dreams?
Success: A Definition
The American Heritage Dictionary of the English Language, Fourth Edition, has this to say about success:
suc·cess (sk-s
By Charles M Cooper · May 02 2008
success, setting goals, risks
