Tips from March 17, 2010 The Small Business tips today discuss marketing your business with your blog.
Listen - Do you know what is going on in your industry? Your blogosphere? The world today? You need to listen to know what others are talking about, what people want to know, and what people need to know. Listen first, then blog.
Personal & Professional - Create a relationship with clients, or potential clients, in the blogosphere. Include others you work with who contribute to your blog. Create a short bio on each employee, and let them interact as well.
Don't Be Too Salesy! It is okay to sell to your readers, but only after you create a brand and a relationship with your readers. Avoid being too salesy, instead, blog about what is important to your industry, followers, and clients, and add a short product placement at the end.
Get into a rhythm of posting to your blog. Post a few times every week, about 2-3 times is a go...
By Cheryl Sowa · March 17 2010
small business tips, marketing, small business, online
We use "people skills" each day during every interaction with others. Interactions in the workplace generally have a professional manner, and are typically analyzed and scrutinized. Look no further if you desire to boost your personal skills, be confident in the office, connect with others to establish rapport, and understand your reasoning for miscommunication. Follow these Ten Commandments for People Skills in the Workplace.1. Thou Shall Not ComplainDon't complain! The workplace will be a stressful environment at times. Complaining at work takes away from productivity and invites negativity to take over. At least half of the people you complain to at work will not care, and some could even think that you got what you had coming. If you're frustrated with something while at work, save it for personal time.2. Thou Shall SmileSmile and say cheese! Smiling is part of the foundation for outstanding people skills. It shows the worl...
By Cheryl Sowa · March 04 2010
confidence, work, communication, workplace
The holidays are officially here! With Christmas just three days away, last minute shoppers are scrambling to buy gifts. Malls are crowded, lines are long, and finding parking takes hours. With all the stress that unfortunately comes with the holidays, there are a a few tricks that can be done to help you survive the season.1. Be Patient & FlexibleFor most, shopping during the holidays is one of the most stressful times of the year. The pressure to find the perfect gift for someone builds up on customers and often leaves them frustrated. Realize this as a small business owner and/or employee. You need to give your customers extra patience during this busy season. Understand that they might talk back at you, be rude, or even argue. It is nothing against you, just the frustration and stress of the holidays speaking. Be nice and patient with every customer at all times. If a problem arises, take a step back and think it through. Be flexible and creative to find resol...
By Cheryl Sowa · December 22 2009
marketing, customer service, fun, holiday
