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Small Biz Tip: Generation X: Marketing via Print Marketing

Tips from the morning of December 17, 2009 The Small Business tips today discuss marketing to Generation X via print marketing. Generation X has the highest subscription and readership of periodicals (Time, Newsweek, People, Details, Spin). Advertisements in these types of publishings are seen by a majority of Gen X. Generation X is also credited with building the market of small and local newspapers. They are interested with what is going around them. Keep in mind, advertising in this type of paper hits locally and is cheaper.  Movie lists, entertainment guides, and personal ads are favorites in print media for Generation X. They prefer short & concise writing. Keep this in mind. Place advertisements accordingly (at the end of short articles). Growing up with the technological revolution, Generation X embraces mass media. They will turn to print media, but as time and technology grows, be warned: they will jump ship and u... [Read Full Article]

Small Biz Tip: Print Advertising

Tips from Wednesday, April 22, 2009 The Small Business tips today will be about print advertising. It’s still a valuable means to promote your business! Newspaper advertisements are a great way to target a local population. Write a letter to your newspaper editor. A personal story or recommendation is your best newspaper advertisement. Direct mail is still effective if you're clear, concise and offer a respectable incentive along with it. Try yellow pages and magazines for promotions planned well in advance.  Daily Overview: Use the old, tried but true methods of print marketing in a way that addresses this instant-results society. [Read Full Article]

Small Biz Tip: Marketing, What’s Available

Tips from Monday, April 20, 2009 The Small Business tips today will be about all of the different types of marketing that your business may want to consider. Online Marketing and Word of Mouth is an ever-growing avenue that can help you reach beyond just a local audience. Print Advertising is still important! We still get mail, have newspapers and magazines. That’s valuable real estate! TV and Radio Marketing is one of the most expensive forms of marketing but can result in the most exposure for your business. Phone Marketing is successful when approached with respect and the desire to fill a need. Daily Overview: Not every type of marketing will fit your business. Explore the options and find what fits your needs. [Read Full Article]

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