Local SEO & Small Business Marketing Tips

Query Length is Increasing, is Your Business Listing Keeping Up?

The online metric provider, Comscore, put out an interesting blog last week, noting that the average length of internet search queries is getting longer: The average number of words per search in the United States in March was nearly 3.2 words and it has been growing for some time [up from just under 2.9 in July-08]. This is a far cry from our original limitations of "shoes" in order to now search for and find a pair of "nike air jordans." None of this should come as a shock.  Search engines are constantly tweaking their algorithms, striving to deliver the best and most relevant search results to their users.  According to Matt Cutts, the head of Google's Webspam team, Google tends to make a change to their core search algorithm at least once a day.  The co...

By Jorge Cordova · June 15 2010 query length, comscore, business listings, business profiles