Building Your Customer Value Proposition

Every good business plan has a good business model with a clear, strong customer value proposition at its core. A customer value proposition shows that your product or service either delivers a solution to a problem or it offers a real benefit of some sort. For example, America's Best Companies provide small businesses with the tools to help them stay in business, grow their business, and make more money in their business. There is the value right there. You can see that a customer value proposition does not need to be complex. In fact, the simpler it is, the better since it will keep you focused. If you can explain why your business has real and lasting value to the consumers that you want to reach, and you can do it in a single, pithy sentence, you are on the right track. You can break your customer value proposition down into three building blocks—customer adoption, differentiation and pricing. Alone, these are... [Read Full Article]

Consumer Borrowing Drops, So Do Gas Prices

Government and Economy Consumers Unexpectedly Trimmed Borrowing in OctoberWASHINGTON (AP) - U.S. consumers unexpectedly cut back on their borrowing in October as the economy sunk deeper into recession. The Federal Reserve says consumer credit fell at an annual rate of 1.6 percent in October. That compares with a 3.1 percent growth rate logged in September Kashkari: Taxpayers Will See Return From BailoutWASHINGTON (AP) - Taxpayers will get money back from the government program providing up to $250 billion in capital to banks around the country, said Neel Kashkari, the director of Treasury's Office of Financial Stability. [Read Full Article]