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Small Biz Tip: Newspaper Advertising

Tips from Tuesday, May 5, 2009

Today’s Small Business tips will cover taking advantage of the fact that 57% of adults in the U.S. read a newspaper daily.

  1. Newspaper advertising is sold by the column inch and different classifications may have different rates.
  2. A smaller advertisement run repeatedly does better than a larger ad run less often.
  3. You can't afford the same old newspaper ad these days. Design and word to evoke emotion for attention! Motivation for action!
  4. Talk with your newspaper staff to locate your local target audience; pay for that circulation.

Daily Overview: As always, you have to provide value and build trust. Get attention, create desire & ask for action repeatedly.