Tips from Tuesday, May 5, 2009
Today’s Small Business tips will cover taking advantage of the fact that 57% of adults in the U.S. read a newspaper daily.
- Newspaper advertising is sold by the column inch and different classifications may have different rates.
- A smaller advertisement run repeatedly does better than a larger ad run less often.
- You can't afford the same old newspaper ad these days. Design and word to evoke emotion for attention! Motivation for action!
- Talk with your newspaper staff to locate your local target audience; pay for that circulation.
Daily Overview: As always, you have to provide value and build trust. Get attention, create desire & ask for action repeatedly.
