Tips from August 24, 2009
The Small Business tips today discuss correct preparation when cold calling.
- Your goal should never be to get the sale when cold calling. Instead, the goal is getting the chance to make the sale. Big difference.
- Know the purpose behind the phone call. Are you trying to pitch a sale at that moment or simply get an appointment?
- Research your target market & prospects. Cold call to your audience. Know the business to cater to their specific needs.
- Calm your nerves. Be prepared & confident. Set aside all distractions including email to give full attention to your call.
Daily Overview: Stick to your goals & research to make a phone call. Be positive & confident!