Small Biz Tip: Correct Preparation When Cold Calling by Cheryl Sowa Aug 25 Tips from August 24, 2009 The Small Business tips today discuss correct preparation when cold calling. Your goal should never be to get the sale when cold calling. Instead, the goal is getting the chance to make the sale. Big difference. Know the purpose behind the phone call. Are you trying to pitch a sale at that moment or simply get an appointment? Research your target market & prospects. Cold call to your audience. Know the business to cater to their specific needs. Calm your nerves. Be prepared & confident. Set aside all distractions including email to give full attention to your call. Daily Overview: Stick to your goals & research to make a phone call. Be positive & confident!
