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Small Biz Tip: Common Mistakes: Public Relations

Tips from February 5, 2010

The Small Business tips today discuss common public relations (PR) mistakes.

  1. Poorly Written Press Releases: Incorrect format, improper grammar and punctuation, and misspelled words contribute to a poorly written and structured press release. Don't send something out to the public and media that is not grammatically correct. 
  2. Over-Hype: Hype and excitement is important, but too much is over dramatic and will draw negative attention towards your PR campaigns.
  3. No Purpose: Press releases announcing petty, unimportant things related to your business doesn't convey a positive image and people will stop listening to you.
  4. No Plan: Releasing a press release to the public without a proper follow up plan is a huge mistake. You need to know what to do to proceed, who to direct questions to, and have a backup plan.

Daily Overview: Sending out poor press releases for the wrong reasons with no plan will turn your campaign into total disaster. Avoid this by strategic thinking, processing, and planning ahead.

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