Tips from February 5, 2010 The Small Business tips today discuss common public relations (PR) mistakes.
Poorly Written Press Releases: Incorrect format, improper grammar and punctuation, and misspelled words contribute to a poorly written and structured press release. Don't send something out to the public and media that is not grammatically correct.
Over-Hype: Hype and excitement is important, but too much is over dramatic and will draw negative attention towards your PR campaigns.
No Purpose: Press releases announcing petty, unimportant things related to your business doesn't convey a positive image and people will stop listening to you.
No Plan: Releasing a press release to the public without a proper follow up plan is a huge mistake. You need to know what to do to proceed, who to direct questions to, and have a backup plan.
Daily Overview: Sending out poor press releases for the wrong reasons with no p...
By Cheryl Sowa · February 05 2010
small business tips, public relations, press release, plan
Small businesses have a lot on their plate when it comes to finances as it determines the state of their business. Many small businesses have trouble managing their finances, and encounter problems without knowing it. Ironically, many of these small businesses having trouble are making the same mistakes. Learn from these top five financial mistakes small businesses make and keep your business in business.
1. Your Business Has No Financial Policies Established
Since there are fewer employees who wear many different hats, policies are important for small businesses to establish rules, regulations, and procedures. It is the same for finance matters. Financial policies provide assurance that everything regarding finances is carried out in the same manner. Policies also encourage efficiency, as each employee learns the policies they are more accustomed to how to handle them. The important policies to have for your small business include handling petty cash, an employee re...
By Cheryl Sowa · September 24 2009
small business, finance, money, plan
Tips from July 16, 2009 The Small Business tips today will be about small businesses using Google Calendar to organize your life.
Synchronize: share your calendar with coworkers to coordinate work schedules & see who is available to work or take your shift.
Organize: create a different color coded schedule for each activity you have: personal, work, extracurricular, etc.
Plan Ahead: add the “Tasks” option on your calendar to remember things to do & mark as you complete each task.
Coordinate: use the “auto accept invitations that don’t conflict” to easily plan things that don’t conflict with others.
Daily Overview: Combine, share, and plan easily within your business with Google Calendars.
By Cheryl Sowa · July 16 2009
small business tips, google, plan, organize
Tips from July 10, 2009 The Small Business tips today will be about time management.
Spend most of your day doing what you do best. Allocate 60-70% of your day doing what impacts your business the most.
Create a daily plan & stick to it. Stick to this schedule & post it around your business for everyone to see what you’re up to.
Keep a calendar at your business to have easy access to future events. This helps to coordinate your day with everyone else’s.
Be thorough when you contact people. Leave detailed messages with contact information, business information, & what you need.
Daily Overview: Make the best of every minute of your business day and accomplish your goals.
By Cheryl Sowa · July 10 2009
small business tips, small business, time management, plan
Tips from June 19, 2009 The Small Business tips today will discuss forecasting the future of your sales.
Predict your future sales based on a realistic scale. Project your weekly sales within the first few months, as well as monthly sales for the year.
Develop customer profiles and predict what other types of consumers you can sell to. Look up demographics and the target market to get an idea of whom and where to sell to.
Revisit your annual sales plan. Check your progress of your plan and make any necessary revisions to stay on track with your budget and sales.
Develop a plan or strategy in case your sales predictions completely miss what you are projecting. This way, your business is prepared to handle not generating enough income due to lack of sales.
Daily Overview: Sales predictions are a good way to set goals for the future. They are also a way keep your business o...
By Cheryl Sowa · June 19 2009
small business tips, small business, sales, tip
