Small Biz Tip: Direct Mail Advertising

Tips from Wednesday, May 5, 2009

The Small Business tips today will be about direct mail: an immediate response media – people either respond or trash immediately.

  1. To succeed w/ direct mail advertising, you will have to be aggressive. Don’t forget you have to sell. List benefits, ask for the sale.
  2. Be aggressive with descriptive writing. Be graphic. Be visual.
  3. Biggest benefit you offer that makes you different from competition: unique selling position. Make it stand out so that YOU stand out.
  4. The REAL key to success: testing. Test each part until you find the best possible combination that achieves the highest profit.

Daily Overview: The only thing that counts with direct mail advertising in the end is the response rate. Sell. Test. Test. Sell.