Small Biz Tip: Holiday Marketing: Promotion Ideas

Tips from November 11, 2009

The Small Business tips today discuss ideas and options for holiday marketing promotions.

  1. Offer discounts or special offers on certain days to drive in holiday business. It's a standard ploy, but consistently works.
  2. Give your customers a thoughtful gift. Set out homemade cookies, give one of your favorite holiday recipes; perhaps on a direct mailer or a pick-up in the store. Something special relating to your product or service would be the best idea. Free sells.
  3. Reward loyal customers with additional discounts to your standard holiday promotions. Maybe an extra 15% off for them during a specific weekend.
  4. Give your gift cards a holiday makeover and add a bit of holiday flair. You'll capture the eye of the holiday gift shopper more easily this way. 

Daily Overview: What gets you through the door of a store around the holidays? Be inventive, creative, thoughtful and generous.