Small Biz Tip: Holiday Marketing: Customer Service

Tips from November 13, 2009 The Small Business tips today discuss the importance of customer service in your holiday marketing. Hire additional help if you know you are going to be busy. Many students are looking for seasonal work; attempt to reach out to them. Make sure you've updated your voicemail to include any special holiday hours. Consider adding weekly promotions to the recording! Reiterate the importance of great customer service, especially the holidays. SMILE! It's the simplest way to bring cheer and joy to customers. Have a holiday meeting with your staff. Go over the holiday promotions and what they'll need to know to help customers more efficiently. Daily Overview: Boost your customer service during the holidays: hire extra help if you need it, smile a lot and make sure all of your staff is on the same page and are aware of your holiday promotions. [Read Full Article]

Small Biz Tip: Holiday Marketing: Sales Strategies

Tips from November 12, 2009 The Small Business tips today discuss different sales strategies for marketing for the holidays. Have a "12 Days of Your Company/Product/Savings." Each day change the promotion, gift, or sale. Keep your customers coming back each day. Have overstock? A complimentary gift of extra products for customers spending a certain amount of money will help balance out your stock room. Advertise new techniques, products, or services via social media. Upload coupons on your Facebook Fan page or Tweet out links to these deals. Do good for others during the holidays: offer a dollar off a product if customers bring in an item to donate to a local food pantry to help the hungry. Daily Overview: Let your customers feel like they're important and allow them to get more for their money while helping others at the same time. [Read Full Article]

Small Biz Tip: Holiday Marketing: Promotion Ideas

Tips from November 11, 2009 The Small Business tips today discuss ideas and options for holiday marketing promotions. Offer discounts or special offers on certain days to drive in holiday business. It's a standard ploy, but consistently works. Give your customers a thoughtful gift. Set out homemade cookies, give one of your favorite holiday recipes; perhaps on a direct mailer or a pick-up in the store. Something special relating to your product or service would be the best idea. Free sells. Reward loyal customers with additional discounts to your standard holiday promotions. Maybe an extra 15% off for them during a specific weekend. Give your gift cards a holiday makeover and add a bit of holiday flair. You'll capture the eye of the holiday gift shopper more easily this way.  Daily Overview: What gets you through the door of a store around the holidays? Be inventive, creative, thoughtful an... [Read Full Article]

Lesson in Leadership: How to Make a Difference

  Government, Politics and the Economy Obama Supports Bank Fees for Risk and Wealth Surtax for Healthcare President Obama signaled his support for a proposal to impose fees on some of the nation’s largest financial firms to cover losses from risky transactions and avert another market meltdown. He also said that a surtax on the wealthy fits with his ideas on paying for healthcare. GOP Financial Services Overhaul Republicans have developed their own version of legislation aimed at overhauling regulations of the financial-services industry. The GOP version relies more on free-market principles than on additional... [Read Full Article]