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Small Biz Tip: Nonverbal Communication: Logo

Small Biz Tip: Nonverbal Communication: Logo

Tips from September 14, 2009

The Small Business tips today discuss nonverbal communication when using a logo.

  1. Keep it simple. A logo needs to be easy for customers to recognize and remember. It also needs to be easy to reproduce.
  2. What do the colors of your logo communicate? Different colors actually can evoke different feelings so it's something to consider in the design process.
  3. Evaluate your logo size versus the product. They need to complement each other but not over power. Don't kill the message.
  4. Symbolism in logos is important, especially when attempting to be unique. But be careful, different symbols can mean different things in different places.

Daily Overview: Logos build brand recognition and are your first lines of visual communication to the public.



We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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