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Small Biz Tip: Executing a Promotional Event: Planning the Event

Tips from September 1, 2009

The Small Business tips today discuss Executing a Promotional Event: Planning the Event

  1. Select a time, date, and location that will best accommodate your target guests. Unless your business restricts the goals of your event, your business is a great host location.
  2. Book the entertainment, create the sale, or decide on a prize give-away. Make sure that whatever is going to take place at your event is confirmed and set to go.
  3. Train your chosen employees to work the event. Demonstrations of products or services, cleaning, or even to be friendly knowledgeable faces. Your workers are your best promoters so use them to help out!
  4. A cheap possibility to food and drinks is asking local businesses to donate or discount their prices for your event. They will be able to be recognized by guests and in turn your guests will appreciate the hospitality.

Daily Overview: Select a guest accommodating time, date, and location. Confirm all entertainment, employee help, and food/beverage provided.



We post these small business tips to our employee's Twitter account each day, Monday through Friday. This is a reposting of those tips.
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