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Small Biz Tip: Target Audiences: Baby Boomers

Tips from November 30, 2009

The Small Business tips today discuss dissecting various target audiences, specifically Baby Boomers (those born between 1945 and 1960).

  1. You can find baby boomers still in the workforce, even into their 50s and 60s because of the economic situation. Many are trying to live long and rich to fulfill their dreams, and are doing so by pushing back retirement. Target their work ethic and desire to retire.
  2. Communication is simple with the Baby Boomers. They are used to traditional types of communication, and generally use the phone and simple email. They are starting to understand and use technology, including social media and instant messenger.
  3. As these folks have lived through many historical, cultural, and economic situations in the past 50 years, the Baby Boomers know and appreciate the value of the dollar. They cut and save coupons they find in the newspaper and online. If you're printing coupons for your business, this is the targeted generation.
  4. Baby Boomers value customer service. If there is something wrong with the product and/or service, they will be the ones to make a complaint call and get the situation fixed. Be sure to provide this generation with the utmost care and great service.

Daily Overview: Baby Boomers work hard and try to keep their lives simple. They know what they want and pay great attention to detail. Be thorough with this target group.

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