Did you know that the average American is exposed to about 3000 ads a day? This seems like an outrageous statistic, but advertisements are pretty much unavoidable these days. This is especially the case since online marketing is now in the picture. How many times have you gone on a website and just ignored all of the ads that popped up? I bet you don’t even realize you are doing this. This is why there is so much that goes along with online marketing. As a business owner trying to advertise your company, you need to have something that is going to stand out from the rest. This is especially the case for small businesses. Online marketing is a lot of work, more than one would imagine.
First, you must determine who you are going to target. Are you going to target nationally or locally? What type of people does your business relate to? Then, you must find places on the Internet where you can put your ads. Most of the time this costs money, so figuring out how mu...
By Lauren Calomino · July 30 2008
Advertising, online advertising, small business marketing, small business online marketing
Let’s face it; to survive you have to market your business. That means reaching the right audience, those who have an interest in the kind of products you are selling and making the pitch. That is pretty self-evident as far as it goes. We have word of mouth, ads on traditional mass media outlets such as TV, radio and print; and now there is Internet marketing, with its search engine optimization, pay-per-action ads and social marketing, that reaches people not just across town but around the world. The technology used to reach these potential customers is powerful, flexible and becoming more useful and expansive each day.
However, technology moves a great deal faster than either law or ethics. This has been the case, for example, with physics (nuclear technology), and biology (cloning, stem cell research), and it is certainly the case with Internet technology, especially when it comes to the subject of targeted advertising and its effects on privacy.
H...
By Charles M Cooper · June 26 2008
marketing, target marketing, target, Advertising
