Local SEO & Small Business Marketing Tips

Small Business May be Exempted From Card Check Rules

  Government and Economy Can Small Businesses be Exempted from Card Check Unionization? While small business groups are readying their opposition to new card check legislation, many are hopeful that after compromise negotiations in Congress, small business will be exempt. WSJ.com Local Economies Seeking Their Own Stimulus Cities, counties and states across the nation are launching home-grown economic-stimulus plans aimed at spurring local spending and keeping small businesses afloat during the recession. WSJ.com

By Charles M Cooper · March 12 2009 small business brief, marketing, small business, economy

Small Biz Cries Foul on Obama Tax Hikes

  Government and Economy Small Business Cries Foul on Tax Hikes Small business owners and their Washington advocates are coming out against President Obama’s plan to raise income tax rates for America’s wealthiest in 2011, calling it is an ill-timed attack on small businesses that will stymie job growth. Politico.com Card Check Far From Decided Both sides argue it’s a matter of fairness. According to Labor, the secret-ballot system invites employer intimidation. For the employers, an open card check system means more union pressure on their employees. Both sides are gearing up for a fight. Bloomberg.com ...

By Charles M Cooper · March 11 2009 small business brief, marketing, small business, economy

Mind Your Language: What Message do the Words in Your Ads Send?

The title of the study by University of Michigan researchers Hyunjin Song and Norbert Schwarz says it all: If It's Difficult to Pronounce, It Must Be Risky--Fluency, Familiarity, and Risk Perception. They base their conclusion, that the harder it is to pronounce something, the less familiar it seems and, therefore, the greater the risk it presents, on three studies. In Studies 1 and 2, food additives were rated as more harmful when their names were difficult to pronounce than when their names were easy to pronounce. Analyses of the data indicated that this was due to the perceived novelty of the substance. In Study 3, amusement-park rides were rated as more likely to make one sick (an undesirable risk) and also as more exciting and adventurous (a desirable risk) when their names were difficult to pronounce than when their names were easy to pronounce. Here is how the research was done: Subjects were asked to rat...

By Charles M Cooper · March 11 2009 small business, Advertising, words, risk

As Optimism Falls, Treasury Promises More for Small Business

  Government and Economy Small Business Optimism Falls Small business optimism fell another 1.5 points to 82.6 in February, according to the National Federation of Independent Business's Small Business Optimism Index. This the second lowest rating in the 35-year history of the survey. Forbes.com Treasury Promises Spur to Small Business In a closed-door meeting with House Democrats, Treasury Secretary Geithner said Obama officials are working on plans to boost liquidity for small businesses as part of the administration's broadening efforts to spur lending and arrest the pace of job losses WSJ.com Management and Financial Issues

By Charles M Cooper · March 10 2009 small business brief, marketing, small business, economy

Small Business Not Sold on Robin Hood Economics

  Government and Economy Small Business Not Sold on Robin Hood Economics The spending plan President Obama sent to Congress would take nearly $1 trillion from the rich in new taxes and give it to the poor in new tax cuts, college loans and socialized medicine; but small business advocates are worried about the problems that punishing Wall Street will cause on Main Street. WashingtonPost.com Management and Financial Issues VCs Call for Frugality There is less money available to entrepreneurs these days and with fewer startups being bought, ventur...

By Charles M Cooper · March 09 2009 small business brief, marketing, small business, economy

Zero Sum Game: Taxes Will Go Down as Energy Costs Will Go Up

  Government and Economy Obama: Economic Radicalism It's becoming self-evident that the ongoing Wall Street decline and growing fears among small business owners stem, at least in part, from the realization that President Obama's policies are really meant to radically alter the US economy, as opposed to merely mitigating the financial crisis. WSJ.com Coming Tax Breaks May be Funded by Higher Energy Costs President Obama is promising to return auction money to Americans, via a tax cut he proposed on the campaign trail, a move called "sleight of hand," since people were counting on a tax cut in any event and now early cap-and-trade...

By Charles M Cooper · March 06 2009 small business brief, marketing, small business, economy

Small Business at Center Stage in Geithner Hearing

  Government and Economy Small Business on the Stimulus Package What do the microbusinesses of America really think about President Obama's stimulus package? BusinessKnowHow.com Grassley Speaks-up for Small Business at Geithner Hearings Senator Chuck Grassley (R-IA) defended the needs of small business during Treasury Secretary Geithner's testimony before the Senate Finance Committee. “I don’t understand why you would charge small business operators more t...

By Charles M Cooper · March 05 2009 small business brief, marketing, small business, economy

President Calls for Stock Purchases as Treasury Defends Tax Hikes

  Government and Economy Small Business Help from the Government From tax advice to government contracting, the SBA, other agencies and advocacy groups are increasingly reaching out to small businesses online. BusinessWeek.com Treasury Secretary: Tax Hikes NecessaryPresident Obama's Treasury secretary is defending proposed tax increases on the wealthy by explaining that such increases are necessary to limit future budget deficits. USAToday.com Obam...

By Charles M Cooper · March 04 2009 small business brief, marketing, small business, economy

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