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Google AdWords: New View Offer Button

A new AdWords feature has appeared in the results today.  A coupon offer and a typical HTML button that reads "View Offer" We have not seen anything inside of AdWords under extenstions or anywhere to include this yet.  It may be a small private test market.  It is possible that the information is being pulled from Google Places, but seems unlikely.  This search did not have any local intent, but with Google, you never know what information they are working off of. Take a look: Offers are still the new hotness, with everyone riding the Groupon wave. Google is no exception. [Read Full Article]

Small Biz Tip: Placing Internet Advertisements

Tips from Thursday, April 30, 2009 The Small Business tips today will be about placing internet ads. The 3 most common ways online advertising is purchased: cost-per-impression (CPM), cost-per-click (CPC), & cost-per-action (CPA). Graphic advertisements are quicker to get people’s attention than text-based ads. Text ads are cheaper to run and produce than graphic ads and in many studies show to be more successful. Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget for nearly all formats. Daily Overview: Type of advertising & pricing will depend on goals, products & services you’re advertising. Google = all-in-1 solution. [Read Full Article]

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