Local SEO & Small Business Marketing Tips

Google PPC Ads vs. Local Services Ads: Which is Better?

For small businesses with a $500-$1,000 monthly ad budget, choosing between Google PPC Ads and Local Services Ads can be tricky, let’s find out which one is the better fit.

By EZlocal · April 21 2025 google ads, adwords

Local Online Visibility: Five Areas Of Focus

Local online exposure is now imperative if you plan to grow your business. It’s also getting more competitive. To get a grasp on where to start, here are the five major components to focus on.

By Brockton Pomykala · April 18 2014 local search, local seo, seo, google

Google AdWords: New View Offer Button

A new AdWords feature has appeared in the results today.  A coupon offer and a typical HTML button that reads "View Offer" We have not seen anything inside of AdWords under extenstions or anywhere to include this yet.  It may be a small private test market.  It is possible that the information is being pulled from Google Places, but seems unlikely.  This search did not have any local intent, but with Google, you never know what information they are working off of. Take a look: Offers are still the new hotness, with everyone riding the Groupon wave. Google is no exception.

By Tim Scheer · June 09 2011 google, adwords, view offer button

Small Biz Tip: Placing Internet Advertisements

Tips from Thursday, April 30, 2009 The Small Business tips today will be about placing internet ads. The 3 most common ways online advertising is purchased: cost-per-impression (CPM), cost-per-click (CPC), & cost-per-action (CPA). Graphic advertisements are quicker to get people’s attention than text-based ads. Text ads are cheaper to run and produce than graphic ads and in many studies show to be more successful. Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget for nearly all formats. Daily Overview: Type of advertising & pricing will depend on goals, products & services you’re advertising. Google = all-in-1 solution.

By Kim Fenolio · April 30 2009 small business tips, small business, google, tips

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