Well, we’re all still here. 2013 has arrived without any asteroids, pole shifts, or extraterrestrial life and now some of the population has more water and freeze dried food than they know what to do with. It’s a new year filled with new opportunity and as status quo, new angles ripe for the picking in the marketing business. One in particular should be considered as the #1 overall pick in the 2013 Marketing Draft. With little competition in an area of exponential growth and the potential to dominate the e-commerce market, there should be no hesitation in shifting time and effort into restructuring your approach to capitalize. Déjà vu yet? I can’t blame you. That sounded like the opening statement to many of the “importance of the smartphone” arguments. While in the same vein, the smartphone has finally established itself as a crucial business marketing element. What I am referring to has been cleverly coined “The Year of the Tablet”. Although on the surface these two devices seem to serve the same pur... [Read Full Article]
Christmas came on January 5, 2010 this year for thousands of Google addicts like myself. The launch of Google's hosted web store and new Nexus One phone is FINALLY here!And I bet you're wondering why you, as a small business owner, should care? Good question! For starters, the Nexus One provides instant access to all of your favorite Google applications, which especially come in handy for small business owners. Track emails, access your calendar, and get your business phone calls through Google Voice on your Nexus One. Additionally, hundreds of applications are being developed by Google to challenge the rival iPhone's, giving small business owners access to their social media sites, finance insights, sales information, and more.Google's hosted web store is a new way to connect Google's online users with the ability to purchase Android devices. The goal is simplicity: simple ways to purchase a phone and service plan, delivery, and start up. Sounds too good to be true, but then ag... [Read Full Article]
