Politics and Government
Obama Adds Econ Advisers, Says 'Help is on The Way'CHICAGO (AP) - President-elect Barack Obama pledged on Wednesday to have an economic plan ready for action to deal with the nation's financial crisis on his first day in office. "Help is on the way," he declared.
Obama to Name Volcker Head of New Economic PanelThe president-elect will announce a new economic advisory committee, which will be steered by the former Federal Reserve chairman.
US Details $800 Billion Loan PlansThe Fed and the Treasury are willing to print as much money as needed to...
By Charles M Cooper · November 26 2008
small business brief, small business, economy, branding
He’s the Incredible Hulk. He’s big, he’s green and he’s really, really angry. He is also the first of the remarkable remake/sequels that Marvel Studios is putting out to reclaim the integrity of their brand. We all remember the first film by director Ang Lee. It was sharp, it was cool, the CGI was good for its time, the “Hulk issue” was shown to be multigenerational and the movie had a mutated poodle…you see where I am going with this. Somehow, the first Hulk went off the rails. The new one, with Edward Norton as Bruce Banner, manages to pull the train back to where it belongs.
The Importance of Brand to the Modern Superhero
You see the same things happening with other superhero blockbusters. Iron Man, Fantastic Four, Spider-Man, The Punisher, and The X-Men; and on the DC side of the comic universe, Batman Begins and The Dark Knight. All of th...
By Charles M Cooper · July 07 2008
marketing, branding, brand, movies
