Tips from September 4, 2009 The Small Business tips today discuss Executing a Promotional Event: Follow-up from the Event
Have a guest book, business card drop box, or a way to know who attended your event. Ask for their e-mail or address to thank them at a later date.
Make a discount or create a special for people who attended your event to receive the next time they come in.
Create mail and e-mail 'thank you' letters that include a discount or free prize for attending the event. This gets customers back to your business!
Write a short description of the event. What happened, who came, how it all went. Send it to local media to receive more media attention!
Daily Overview: Find a way to contact guests attended, send them 'thank yous' with a special discount, write about the event for the media.
By Cheryl Sowa · September 08 2009
small business tips, small business, contact, promotional event
Small Biz Tip: How to Write a Press Release
Tips from July 20, 2009 The Small Business tips today discuss how to write a press release.
Place contact info in the top right corner: name, position, phone number, email address. Under, write "FOR IMMEDIATE RELEASE."
Don't say your business name in the title or opening paragraph. Get attention with relevant, interesting, or unique information.
Use quotes & statistics from accurate sources to to back up your headline, opening statement & title. Keep paragraphs short.
Include a boilerplate: summary information about your business at the end of the press release. Include "###" to mark the end.
Daily Overview: Following a specific format will help your press release reach more of an audience and convey great information.
By Cheryl Sowa · July 20 2009
small business tips, business, press release, contact
