Tips from March 18, 2010 The Small Business tips today discuss SEO (search engine optimization) for blogs.
Keep your content fresh. The easiest tip for SEO is to have great content that will get you found without much promoting. The quality of your work and original content will get you found on the top search engines.
Keywords - Important words that people will search for search engines, such as Google, Yahoo!, or Bing, are important when creating your blog post. Keywords should be in your title, subtitle, URL, and tags.
Posting links to your blog in outside sources provides links back to your website. Unfortunately, this could also be labeled as spam if done incorrectly. Keep posting your blogs on comments to other blogs in your industry, or those that you know personally and professionally. Don't get too carried away, you could ruin your reputation.
Social media provides a great way to provide a link for others outside your... [Read Full Article]
Tips from February 2, 2010 The Small Business tips today discuss common SEO mistakes.
Duplicating Content: Your content is plagiarized, and not original. You lose the optimization of the words on your website if they are not original.
Poor Design & Usability: Broken links are killers for SEO. Come up with a creative, yet useful design that your visitors will be able to navigate.
Same Meta Description on Each Page: To the SEO world, your websites have the same content. Your meta description should be specific and unique to every page.
Over-stuffing Keywords: You are essentially spamming your own website, as it becomes unreadable in SEO terms. This could get you blocked/banned from some search engines or sites, such as Google.
Daily Overview: Trying to manipulate SEO to get your website better rankings leads to many mistakes and poor rankings. Avoid this by having a knowledge of the SEO world, track your websi... [Read Full Article]
In The News
Workplace Shootings in Florida, Texas Again Put Focus on Violence on the Job The two shootings are the highest-profile incidents of workplace violence since a Yale University student’s strangled body was found in the university laboratory where she conducted research. A co-worker, Raymond J. Clark III, was later charged with the murder. Workforce.comManagement and OperationsHow to Resolve Workplace Conflict Conflict in the workplace is a painful reality and a key reason for poor productivity and frustration. Do you have people in your workplace that cause problems for everyone else? Do they create additional work for o... [Read Full Article]
Tips from July 22, 2009 The Small Business tips today discuss how to write an e-newsletter.
Put ad placements at the end of your newsletter. Putting it at the front turns off readers. Include discounts in your ads.
Simple. Short. Consistency. Provide your content in a template that people will want to read & is easy to read.
Put your customers first. Your e-newsletter must benefit your readers, even if they aren't, or never will be, your customers.
Send your e-newsletter to current customers by asking for their email at checkout. NEVER send to people who don't want it!
Daily Overview: Structuring your e-newsletter correctly is essential for consistent readership and improved business marketing. [Read Full Article]