Third-Party Cookies have been a mainstay of digital marketing in the modern age, despite privacy concerns about tracking and storing data on users. Last month, Google announces they are here to stay despite their promise four years ago that they would be making them obsolete. Read about what this could mean for the future of digital marketing below. [Read Full Article]

Even though you know being listed on online directories is a great thing for your business, sometimes it can feel that the benefit isn't always obvious. After all, who still checks Yellow Pages? Read about how being on these directories helps you rank higher in the places you care about most here. [Read Full Article]

If you created your businesses website through your Google Business Profile, it will shut down come March 2024. Learn more about this change and potential alternatives for websites here. [Read Full Article]

Structured data markup, also known as schema markup, is a powerful but often underutilized technique for improving your website's visibility in search engine results. [Read Full Article]

It is now more important than ever to ensure you have an accurate Bing listing for your business. Claiming your business, providing accurate information, and including every possible detail can only benefit you. If Bing and ChatGPT become synonymous in the future, being ahead of the curve is crucial. A little effort today can potentially yield significant rewards down the line. [Read Full Article]

When you want to figure out where to go for lunch, or who to call locally to fix your plumbing, where do you turn? Exactly. Search engines. Having a strong presence online means better rankings in search engines. Having a website is more important than ever for small businesses. A website can serve as a digital storefront, a platform to showcase products and services, and a way to communicate with customers. There is SEO value, certainly, and a website can also help with branding, and cultivating an identity. Having a well-designed website for your small business can set you apart and make a great first impression on potential customers. Additionally, a website can be a valuable tool for marketing and advertising. By optimizing a website for search engines and using social media to drive traffic, smal... [Read Full Article]

Has your Google My Business page been suspended? Here's a list of common triggers, and tips for recovering your account! [Read Full Article]

Avoid "keyword stuffing," and opt instead for well-considered, instructive, and original content. [Read Full Article]