In the NewsCybercriminals Target Local GovernmentsA new trend has local governments on guard: global computer hackers stealing their money.Legal IssuesSenate May Take Up Another Pay Bill Before End of TermProponents say the bill would help women pull even with men in compensation levels, asserting that women make only 77 cents for every dollar that men earn. The issue takes on more urgency during a recession, they say, because women are the sole breadwinners in many households. Economy [Read Full Article]
Tips from August 12, 2009The Small Business tips today discuss target audiences: how to get your message to your target audience. 1. Establish the goal and what it is going to accomplish. Example: getting in more customers, making a sales goal for the week, etc. 2. Identify the medium for your goals to be best communicated. Example: cold call, email, advertisement in the newspaper, etc. 3. Motivate your target audience to accomplish your goal. Example: offer a limited time sale to reach your sales goal for the week. 4. Offer a way for your target audience to give feedback regarding the medium in which they were reached. This will ensure you have used the correct medium or need to reevaluate.
Daily Overview: Identify the goal, medium used to contact, motivation to participate, and feedback to ensure correct practice to message your target audience. [Read Full Article]